In 2017, The Giro held its hundreeth edition. Knowning that it once was the biggest race of the sport and today no longer
occupies this post, this was seen as an opportunity to redesign the visual identity of the event. Taking advantage of this special
moment in the competition's history, the brand was updated to regain its prominent position in relation to other races. 

The Giro d’Italia  is a cycling race which had its first edition in 1909 to increase the sales of La Gazzetta dello Sport newspaper,
and since then only did not occur in periods of World Wars. 
 
It is part of the select group of three cycling races that has a special status within the UCI (International Cycling Union).

These three races are known as Grand Tours. They are The Giro, Le Tour and La Vuelta.







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